(Journal)
Notes from the studio
Process
Why we still proof on paper
Screens flatter everything. A printed proof is the first time a design has to stand up without backlight, and it is where most of our decisions get made.
Opinion
A logo is the last thing you need
Founders ask for a logo because it is the part of a brand they can point at. Most of the time the real problem is three steps earlier.
Case notes
Notes from the Kiln House shoot
Two days, one window and forty pots. What we planned, what the light did instead, and why the outtakes ended up on the homepage.
Studio
Twelve projects a year, and why not thirteen
Staying small is a choice we remake every January. Here is the arithmetic behind it, and what we turn down to keep it.
Guide
How to brief a design studio
A good brief is one page long and mostly questions. This is the one we wish every client sent, and you are welcome to copy it.
