A visual system for an independent label: forty sleeves, one grid, zero stock photos.
Client
Oto Records
Scope
Identity, Print
Year
2025
Timeline
10 weeks
(Challenge)
Forty releases, forty unrelated sleeves. The label’s catalogue was good; you just couldn’t tell it was one label.
(Approach)
One grid, one typeface, and a rule that every sleeve is built from cut paper. The artists pick the colours; the system does the rest.
(Outcome)
The back catalogue was reissued as a set and sold through in a season.
40
Sleeves, one system
2×
Direct sales
0
Stock photos used
(Next project)
Casa Verano